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Growth Tips: Captivate with a video series

Make them engaging, useful and no more than five minutes.


Want to get the attention of a prospect for 30 minutes? We all know in today’s crazy-busy business environment that’s a very tall order, but it’s actually easy to do if you ask for five minutes six times using a series of educational videos.

According to studies by video hosting company Wistia, the ideal length for a video is less than two minutes. The exception to this rule is if you’re shooting a series of educational videos. Provided they are engaging, educational videos can be up to 10 minutes long, but that’s a pretty big request so I advise five minutes as a maximum.

Here are some tips you can use to increase the odds that your viewers will complete the series:

• Be certain your video series is teaching them something that will be of use to their jobs, companies or them personally.

• Don’t hold back. Give your best tips to provide real value in exchange for their time.

• Send out each video over several days and at the same time of day so prospects will know when to check their e-mails.

• Think soap opera. At the end of each video give a hint of what’s to come in the next episode so they’ll be anxiously waiting for its arrival.

Get a free copy of Andrew Shedden’s How To Build Your Manufacturing Company course at http://broadfieldconsulting.com/grow-b2b/.



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