Growth Tips: Winning new business

Andrew Shedden   

Industry Manufacturing Growth Tips manufacturing marketing Shedden

Three offers that will help convert prospects into customers.

When you think of offers, you’re probably thinking promotions to sell more your products to new prospects. But promotions are third in importance when it comes to growing your business.

Your first offer needs to attract ideal prospects. This can be an offer for an eBook, a video or in most cases I advise offering a free educational webinar.

Your second offer needs to get you into more prospects’ offices. Rather than contacting them and asking if you can display your wares, offer them an opportunity for further education and an assessment of their current situation.

Your third offer converts more prospects to first time buyers. Make it easy for them to say yes. Offer a trial or a sample piece. Lower their risk (and initial cost) in making an initial purchase.


Now get growing.

Get a free copy of his “How To Build Your B2B Company” course at


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