Provide your expertise to engaged prospects.
I am a big fan of education-based marketing. Reports, tip sheets, online video and podcasts all are great ways of proving your value and generating leads. Although they seem intimidating, consider adding webinars to the list.
They build your sales pipeline because prospects get a “free sample” of your knowledge while enjoying the comfort of their own offices, and webinars an excellent way to educate your prospects. They also give you the opportunity to hold the attention of prospects for 30 to 60 minutes.
The first step is research, then come up with five webinar topics. Survey your prospects and have them rank the topics, then develop the webinar around the one that is most enticing.
Next Growth Tips will discuss how to structure a webinar to hold interest and to generate leads.
Andrew Shedden is an industrial marketing consultant who helps manufacturing and industrial (B2B) companies increase profitable growth. To find out more about his next free business-growth webinar visit his website.