How to ensure your prospects get the message.
When fine-tuning your marketing system, clarify what value you offer the marketplace.
Here are some tips that will help you convince prospects:
• Determine why a prospect would buy from your company. Don’t use quality, service, or price as reasons: that’s what everyone says and they commoditize your value. Hint: providing prospects with insight is a worthy consideration.
• Ask a structured series of questions to clarify how your value helps improve a company’s performance and your prospect’s job function.
• Explain how your solution will provide your prospects with the value they deem important at the end of the sales presentation.
A free on-demand marketing system webinar and audio-only version are available at http://broadfieldconsulting.com.