Growth Tips: What’s your value?

How to ensure your prospects get the message.

October 22, 2014   Andrew Shedden

When fine-tuning your marketing system, clarify what value you offer the marketplace.
Here are some tips that will help you convince prospects:

• Determine why a prospect would buy from your company. Don’t use quality, service, or price as reasons: that’s what everyone says and they commoditize your value. Hint: providing prospects with insight is a worthy consideration.

• Ask a structured series of questions to clarify how your value helps improve a company’s performance and your prospect’s job function.

• Explain how your solution will provide your prospects with the value they deem important at the end of the sales presentation.


A free on-demand marketing system webinar and audio-only version are available at

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Business Operations General Manufacturing Growth Tips management manufacturing marketing Shedden

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