Molson and Hexo Corp. launched Truss, a joint venture, earlier this month.
CEO Fred Landtmeters says building a brewery will be more efficient than updating an existing 231-year old operation.
Beermaker says the pending acquisition of MillerCoors from Anheuser-Busch InBev and flat sales were factors in the decline.
Federal agency says mergers won’t lessen or prevent competition in the Canadian beer market.
Small brewers must leverage their appeal to customers who want to know where their beer comes from, craft beer association says.
The beer giant’s revenue in Canada drops to 15%, from 24% once the massive acquisition is completed; US takes top spot.
To sell joint venture with Molson Coors for $12 billion.
World’s fifth-largest brewer is considering importing some of its international microbrewery beer brands.
CEO Glendinning said changes could create a volume for beer volumes in Ontario.
Company says changes are meant to improve transparency and competition.