Sales and marketing
The move follows several other companies making changes as global protests prompted scrutiny of racism in product branding.
Will also oversee the sale and distribution of the IGNITE products in Canada.
The pilot project will begin in early March at select Ontario dealerships.
The show, Canada’s largest, is being held Feb. 14 to 23 at the Metro Toronto Convention Centre
The Mazda3 was the top car. Jaguar’s I-Pace won back-to-back utility awards, the first battery electric vehicle to do so
Chief corporate officer Duncan Fulton acknowledges that franchisees aren’t happy that some consumers no longer view Tim Hortons as a Canadian company
Advertisers worked hard to avoid sad or heavy themes in their Super Bowl ads this year, which were mostly silly, off-the-wall and brimming with celebrities
German carmaker is halting production of the iconic vehicle.