Marketing: Don’t sell yourself short
If your salespeople focus strictly on prospects ready to buy within 90 days you’re missing out on 66% to 78% of the total selling opportunities.
Be a lead generator
Does your company have revenue peaks and valleys? Follow these steps and you’ll even out demand for your products and services in no time.
Beat the low price blues
Many manufacturers sell and market themselves into the price-cutting trap because they see it as the only way to differentiate their offerings from those of their competitors.