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Most expensive new car ever: Bugatti sells for $19M

Unveiled it at the Geneva auto show this week, sold to an unidentified buyer.


The Black Car, most expensive car ever sold.
Photo: Bugatti

GENEVA — The most expensive new car ever sold is a one-off Bugatti luxury sports car that has gone for 16.7 million euros ($18.9 million).

“La Voiture Noire” – French for “The Black Car” – is a low-slung sports car with a huge 16-cylinder engine and Bugatti’s trademark front grille.

The manufacturer unveiled it at the Geneva auto show, and said it had been sold at what it and industry experts said was a record price for a new car.

The identity of the buyer was not revealed, though the buzz surrounding the move will have burnished Bugatti’s image as a maker of luxury trophy cars.

Stephan Winkelmann, the president of Volkswagen-owned Bugatti, said: “The true form of luxury is individuality.”

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