Unveiled it at the Geneva auto show this week, sold to an unidentified buyer.
“La Voiture Noire” – French for “The Black Car” – is a low-slung sports car with a huge 16-cylinder engine and Bugatti’s trademark front grille.
The manufacturer unveiled it at the Geneva auto show, and said it had been sold at what it and industry experts said was a record price for a new car.
The identity of the buyer was not revealed, though the buzz surrounding the move will have burnished Bugatti’s image as a maker of luxury trophy cars.
Stephan Winkelmann, the president of Volkswagen-owned Bugatti, said: “The true form of luxury is individuality.”