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Promoting

  • News Production

    Web marketing tips

    October 6, 2010 by ANDREW SHEDDEN

    Once your white paper is ready to go you need to get the word out as effectively as possible. Here are some ways you can promote it: • Use banner ads in industry-specific newsletters. • Send out solo e-mails to your subscriber

  • News Production

    WEB TIPS: Promoting your podcast

    March 10, 2010 by Andrew Shedden

    Once you have your podcast recorded you need to promote it. Here are nine tips to help you get the word out.
 
 1. Send it out to all of your newsletter subscribers.
 
 2. Advertise it with a banner ad in