Microsoft adds nine new Windows Phone hardware partners
Company says new partners and access tools will accelerate global growth.
BARCELONA, Spain – Microsoft Corp. has named nine new hardware partners for its Windows Phone and direct access to tools that it says will broaden the portfolio of devices for consumers and introduce new price points to accelerate growth in key markets.
In addition to existing partners — Nokia, Samsung, HTC and Huawei — Microsoft is now working with Foxconn, Gionee, Lava (Xolo), Lenovo, LG, Longcheer, JSR, Karbonn and ZTE to develop on the Windows Phone platform.
It is now working with seven of the top 10 smartphone manufacturers in the world in addition to leading brands in China, India and Taiwan, representing more than 56% of the addressable market globally.
Windows Phone is the fastest-growing smartphone operating system, according to IDC, and posted the largest increase for 2013 (90.9%), more than doubling the growth of the overall market during the year.
The company has also launched the Windows Hardware Partner Portal to speed up device commercialization while minimizing development costs. The portal is open to all smartphone device manufacturers to learn about and begin the process to develop on the Windows Phone platform.
Microsoft and Qualcomm Technologies are collaborating to give OEMs and ODMs that are working with the various Qualcomm Reference Designs for Snapdragon 200 and 400 processors direct access to Microsoft tools, content and adaptation kits to build devices on the Windows platform.