Perform market research to save yourself a lot of time, money, and loads of serious aggravation.
With the rise of online marketing, is there any point in applying more traditional offline marketing, such as print advertising? Yes there is.
Although there are few advertising channels more traditional than print, one of the simplest ways to drive online traffic is the postcard.
Do you have to be a great writer to produce a blog? No, but if you’re deficient in this area and don’t have time to bone up with a writing course or two, keep the following in mind.
Some bloggers turn off comments because of the volume of spam they receive, but most blogs are comment-enabled and they will invite negative responses from people who are, well…rude. How do you deal with them? First you need to perform…
Most manufacturers are probably working double time just to keep up with a growing workload. These tips will help you write blog posts faster.
A well-chosen photo will enhance your post and improve the overall look of your blog, but going online, doing a Google image search, grabbing the first photo that catches your eye and using it is a fast way to a…
There’s an amazing, free WordPress plugin that amps up your search engine optimization. It’s incredibly effective and only takes minutes to use.
Building trust is one of the most important steps to improving your online (and offline) marketing.
Once you have your blog set up, it’s natural to want to promote it. Be mindful that premature presentation will damage your brand.
When thinking about setting up a blog many industrial marketing professionals worry about where they will get content.
So you want to set up a blog for your company: what are your software options? Four reasons why you should use WordPress.
Is blogging a waste of time? As a manufacturer, can you monetize a blog? Is blogging hard to do? All good questions and the answers are no, yes, and no.
Using banner ads can dramatically improve your direct mail results and deliver a great return on investment.
What’s the best way to get the attention of your most likely prospects with a small banner advertisement? Maximize the effectiveness of your message with as few words as possible.