Shedden
Growth Tips: When you’re riding off in all directions
Alignment of marketing with strategy provides direction.
Growth Tips: Video is a must
Add YouTube to your marketing tactics.
Growth Tips: It’s all about them
Focus on what the customer needs, not on what you have.
Growth Tips: Sell education before you sell your products
Provide information beuers need to make wise purchasing decisions.
Web Tips: Using the telephone to nurture leads
Four tips for dramatically improved results.
WEB TIPS: Are you rendering your web leads worthless?
Why you should act fast when potential customers respond.
WEB TIPS: The power of postcards
Although there are few advertising channels more traditional than print, one of the simplest ways to drive online traffic is the postcard.
Marketing Tips: Strategies for success
Savvy senior executives understand that creating a clearly defined competitive strategy makes their marketing tactics much more effective.
WEB TIPS: Writing a quality blog
Do you have to be a great writer to produce a blog? No, but if you’re deficient in this area and don’t have time to bone up with a writing course or two, keep the following in mind.
WEB TIPS: When blog comments go negative
Some bloggers turn off comments because of the volume of spam they receive, but most blogs are comment-enabled and they will invite negative responses from people who are, well…rude. How do you deal with them? First you need to perform…
Help buyers buy
Today’s busy buyers are being asked to do more in less time while overwhelmed with phone calls, e-mails, meetings and fire fighting.
WEB TIPS: How to write blog posts faster
Most manufacturers are probably working double time just to keep up with a growing workload. These tips will help you write blog posts faster.
WEB TIPS: Where to find photos for your blog
A well-chosen photo will enhance your post and improve the overall look of your blog, but going online, doing a Google image search, grabbing the first photo that catches your eye and using it is a fast way to a…
Web Tips: Building trust by blogging
Building trust is one of the most important steps to improving your online (and offline) marketing.
Web Tips: What would you like to blog about?
When thinking about setting up a blog many industrial marketing professionals worry about where they will get content.