Alignment of marketing with strategy provides direction.
Add YouTube to your marketing tactics.
Focus on what the customer needs, not on what you have.
Provide information beuers need to make wise purchasing decisions.
Four tips for dramatically improved results.
Why you should act fast when potential customers respond.
Although there are few advertising channels more traditional than print, one of the simplest ways to drive online traffic is the postcard.
Savvy senior executives understand that creating a clearly defined competitive strategy makes their marketing tactics much more effective.
Do you have to be a great writer to produce a blog? No, but if you’re deficient in this area and don’t have time to bone up with a writing course or two, keep the following in mind.
Some bloggers turn off comments because of the volume of spam they receive, but most blogs are comment-enabled and they will invite negative responses from people who are, well…rude. How do you deal with them? First you need to perform…
Today’s busy buyers are being asked to do more in less time while overwhelmed with phone calls, e-mails, meetings and fire fighting.
Most manufacturers are probably working double time just to keep up with a growing workload. These tips will help you write blog posts faster.
A well-chosen photo will enhance your post and improve the overall look of your blog, but going online, doing a Google image search, grabbing the first photo that catches your eye and using it is a fast way to a…
Building trust is one of the most important steps to improving your online (and offline) marketing.
When thinking about setting up a blog many industrial marketing professionals worry about where they will get content.