How to move up in the generic Google rankings.
What you need to start with when providing content that’s useful to potential customers.
Be sure to focus on attracting only ideal prospects.
More direct mail, print/online advertising, telephone calls and focus on inbound sales leads.
Follow these basics to make this “old school” approach work for you.
Test your audience to determine when senior executives are most receptive.
Focus on minimum outcomes and specific commitments.
How to keep your business on a prospect’s radar.
Blame sticking with the status quo for no-decision outcomes.
Understand the prospect’s problems and aspirations before making a pitch.
Tailor your communications to the type of buyer you hope to interest.
How to optimize your site with high-end content.
Show empathy, offer real value and use multi-channel marketing.
Offer a partner’s products to your market and visa versa
Four tips for selling your products without giving them away.