Small brewers must leverage their appeal to customers who want to know where their beer comes from, craft beer association says.
The beer giant’s revenue in Canada drops to 15%, from 24% once the massive acquisition is completed; US takes top spot.
Agreement is tied to the $107-billion takeover of SABMiller by Anheuser-Busch InBev.
To sell joint venture with Molson Coors for $12 billion.
SABMiller has a 49% stake in Snow, the world’s biggest seller.
Deal in principle would create world’s biggest beer company.