Rittal Systems wins AD award for marketing excellence in 2019
Recognized by Affiliated Distributors for its innovative marketing programs.
Marketing? Get serious. Five reasons why you should embrace it
Watch the trends and join manufacturing’s new front line.
Coffee roaster reports confusion over shared name with CBD
Shop owner says his company has been getting mail orders and calls from wholesalers who think their coffee contains cannabidiol.
Tips to help small business owners choose a marketing method
Many owners find that low-tech marketing methods can work for them.
Growth Tips: Ensure your video’s audio is clear
Use an external USB microphone, every time.
GROWTH TIPS: Simple videos work
They get executives’ attention and will likely be shared
Growth Tips: Use video to follow-up sales contact
Stand out by putting a face to the name after an initial phone conversation
Growth Tips: Don’t pressure prospects
Plan for a series of advancements that move the sale forward.
Growth Tips: Making more sales
How to get your salespeople in front of prospects.
Growth Tips: Quit guessing, start growing
Conduct a survey to reveal what prospects want to learn from you.
Growth Tips: Long buying cycles a challenge?
How to influence your customer’s supplier selection.
Growth Tips: Winning new business
Three offers that will help convert prospects into customers.
Tims in hot water over Enbridge ads
Controversy shows the pros, cons of brand association.
Growth Tips: Don’t waste words
Inwardly focused communications won’t motivate prospects.
Growth Tips: Ins and outs of marketing
Both have their merits, combine them for an allbound approach.
Growth Tips: Influencing RFP outcomes
Speed up the decision process and improve your odds.
Growth Tips: Cover your customer touch points
Improve the way you interact with prospects to grow profits.
Growth Tips: How to get in front of a key executive
Reach key executives with a personal contact by letter.
Growth Tips: Make six figures in 30 minutes
Spend 90% of the selling time listening, 10% making your pitch.
Growth Tips: Exceeding customers’ expectations
Every customer touch point must make a positive statement.
Growth Tips: Why you can’t grow your company
Having a consistent marketing system is key.
Growth Tips: Specialize your sales roles
Sales development representatives would handle prospecting.
Growth Tips: Selling without a presentation
Keep it simple and tie in the prospect’s main problems with your solutions.
Growth Tips: Help prospects see a bright future
Show how your solution solves a potential customers main problem.
Growth Tips: A prospect needs dimension
How to move a prospect action rather than doing nothing.
Growth Tips: Solving customers’ problems with value
Focus on building trust and value, which leads to sales.
SMEs eager to invest in new projects, BDC survey says
Companies in Ontario lead the charge, followed closely by BC and the Prairies.
Growth Tips: Getting your sales reps in the door
Provide prospects with valuable, free educational information.
Growth Tips: What’s your value?
How to ensure your prospects get the message.
Cancer Society pushes plain packaging for tobacco
Report urges the government to strip attractive branding.
Growth Tips: How is your marketing health?
Check for these signs that your strategy needs a check up.
Growth Tips: Following up your webinar leads
How to make your next webinar a money making proposition.