Follow these basics to make this “old school” approach work for you.
How to get salespeople off the revenue rollercoaster.
Test your audience to determine when senior executives are most receptive.
Focus on minimum outcomes and specific commitments.
How to keep your business on a prospect’s radar.
Blame sticking with the status quo for no-decision outcomes.
Understand the prospect’s problems and aspirations before making a pitch.
Tailor your communications to the type of buyer you hope to interest.
How to optimize your site with high-end content.
Show empathy, offer real value and use multi-channel marketing.
Offer a partner’s products to your market and visa versa
Four tips for selling your products without giving them away.
Alignment of marketing with strategy provides direction.
Perform market research to save yourself a lot of time, money, and loads of serious aggravation.
Provide information beuers need to make wise purchasing decisions.