Busy industrial buyers are conducting their initial research on-line, which opens up a great opportunity for a smart blogger to make a sale before the sale.
Do you have to be a great writer to produce a blog? No, but if you’re deficient in this area and don’t have time to bone up with a writing course or two, keep the following in mind.
A well-chosen photo will enhance your post and improve the overall look of your blog, but going online, doing a Google image search, grabbing the first photo that catches your eye and using it is a fast way to a…
There’s an amazing, free WordPress plugin that amps up your search engine optimization. It’s incredibly effective and only takes minutes to use.
Building trust is one of the most important steps to improving your online (and offline) marketing.
Once you have your blog set up, it’s natural to want to promote it. Be mindful that premature presentation will damage your brand.
When thinking about setting up a blog many industrial marketing professionals worry about where they will get content.
So you want to set up a blog for your company: what are your software options? Four reasons why you should use WordPress.
Is blogging a waste of time? As a manufacturer, can you monetize a blog? Is blogging hard to do? All good questions and the answers are no, yes, and no.
Once your white paper is ready to go you need to get the word out as effectively as possible. Here are some ways you can promote it: • Use banner ads in industry-specific newsletters. • Send out solo e-mails to your subscriber…