• WEB TIPS: Sending webinar invitations

    May 6, 2010 by ANDREW SHEDDEN

    What’s the best way to put together a webinar invitation? Simply follow the rules of food advertising. • Use a subject line in your e-mail that targets your ideal registrant—Manufacturing CEO Webinar, Plant Manager Webinar. • Use a headline with a benefit

  • Opinion: Webinar presentation tips

    April 22, 2010 by Andrew Shedden

    Have you ever been to a seminar and nearly fell asleep in your chair? Well a webinar is really no different. You can’t bore your audience into buying from you. Here are some tips to keep them interested: Consider a

  • Diffusing a ticking time bomb

    September 10, 2008 by Plant Staff

    One area that’s woefully underestimated and urgently needs attention is deferred maintenance. Joel Leonard, who leads the growth and advancement of the MPACT Learning Center in Greensboro, NC, a technical skills training initiative for maintenance professionals, calls deferred maintenance “a