News General
July 9, 2020  

Regulating e-cigarette advertising key to address youth vaping

Student use has more than tripled in just four years; regulations come into effect Aug. 7.

News General
February 3, 2020  

Super Bowl ads dialed up fun as an antidote to politics

Advertisers worked hard to avoid sad or heavy themes in their Super Bowl ads this year, which were mostly silly, off-the-wall and brimming with celebrities

News Manufacturing General Technology
September 13, 2018  

Google’s chief economist talks tech backlash, fake news and taxation

Deloitte report notes 35% of all clicks are coming from outside of Canada, extending the country’s reach to a global market.

News Automotive Government Manufacturing Transportation Business Operations General Operations Production Sustainability
March 30, 2016  

VW sued by FTC over false advertising claims

Regulators say the automaker’s engines spewed up to 40 times the allowed levels of air pollutants.

News Business Operations Operations Technology
January 16, 2014  

Growth Tips: Anti-spam law will change the way you market

More direct mail, print/online advertising, telephone calls and focus on inbound sales leads.

News Oil & Gas Business Operations Operations Sustainability Technology
March 26, 2013  

Federal ads were to address controversies around Northern Gateway: documents

Critical media coverage over legislative changes gave the feds power to nix National Energy Board recommendations.

News Manufacturing Business Operations
August 2, 2012  

WEB TIPS: Increasing sales through content marketing

Solve customer problems through educational articles.

News Automotive Manufacturing Business Operations Operations
July 30, 2012  

GM marketing chief Joel Ewanick resigns

Follows majors changes to company’s advertising approach.

News General
April 25, 2012  

WEB TIPS: The power of postcards

Although there are few advertising channels more traditional than print, one of the simplest ways to drive online traffic is the postcard.

News Production
December 10, 2010  

Marketing: Trouble getting customers’ attention?

If your marketing efforts aren’t working there is a very good chance you, like many others, are practicing me-too marketing.