advertising
Super Bowl ads dialed up fun as an antidote to politics
Advertisers worked hard to avoid sad or heavy themes in their Super Bowl ads this year, which were mostly silly, off-the-wall and brimming with celebrities
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Google’s chief economist talks tech backlash, fake news and taxation
Deloitte report notes 35% of all clicks are coming from outside of Canada, extending the country’s reach to a global market.
VW sued by FTC over false advertising claims
Regulators say the automaker’s engines spewed up to 40 times the allowed levels of air pollutants.
Growth Tips: Anti-spam law will change the way you market
More direct mail, print/online advertising, telephone calls and focus on inbound sales leads.
Federal ads were to address controversies around Northern Gateway: documents
Critical media coverage over legislative changes gave the feds power to nix National Energy Board recommendations.
WEB TIPS: Increasing sales through content marketing
Solve customer problems through educational articles.
GM marketing chief Joel Ewanick resigns
Follows majors changes to company’s advertising approach.
WEB TIPS: The power of postcards
Although there are few advertising channels more traditional than print, one of the simplest ways to drive online traffic is the postcard.
Marketing: Trouble getting customers’ attention?
If your marketing efforts aren’t working there is a very good chance you, like many others, are practicing me-too marketing.
