advertising
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Google’s chief economist talks tech backlash, fake news and taxation
Deloitte report notes 35% of all clicks are coming from outside of Canada, extending the country’s reach to a global market.
VW sued by FTC over false advertising claims
Regulators say the automaker’s engines spewed up to 40 times the allowed levels of air pollutants.
Growth Tips: Anti-spam law will change the way you market
More direct mail, print/online advertising, telephone calls and focus on inbound sales leads.
Federal ads were to address controversies around Northern Gateway: documents
Critical media coverage over legislative changes gave the feds power to nix National Energy Board recommendations.
WEB TIPS: Increasing sales through content marketing
Solve customer problems through educational articles.
GM marketing chief Joel Ewanick resigns
Follows majors changes to company’s advertising approach.
WEB TIPS: The power of postcards
Although there are few advertising channels more traditional than print, one of the simplest ways to drive online traffic is the postcard.
Marketing: Trouble getting customers’ attention?
If your marketing efforts aren’t working there is a very good chance you, like many others, are practicing me-too marketing.
