Novelis plans to significantly reduce its carbon footprint by expanding the use of recycled aluminum, increasing post-consumer recycling and developing new alloys with high recycled content.
TORONTO: Novelis Inc. plans to significantly reduce its carbon footprint and help its customers do so as well by expanding the use of recycled aluminum, increasing post-consumer recycling of aluminum products and developing new alloys with high recycled content.
The aluminum rolling and beverage can recycler, with global operations that include five plants in Canada, is committing to producing 80% of its products using recycled content by 2020. It said the use of recycled metals will be increased from 34% to 80%, a change that will remove 10 million tonnes of greenhouse gas emissions from the aluminum product value chain annually.
Novelis’s global sustainability commitment is focusing on three areas.
Major expansions of its recycling and remelting capacity around the world will increase the amount of recycled content in its raw materials. Recycling uses 95% less energy and produces 95% fewer greenhouse gas emissions. Currently, half of aluminum auto sheet shipped to companies becomes scrap so Novelis is also expanding buyback opportunities to its customers.
Post-consumer recycling will be advanced through R&D in post-consumer recycling technology, collaborating with stakeholders to expand existing recycling programs and by educating consumers.
And R&D is being accelerated as Novelis collaborates with its customers on next generation aluminum alloys that use more post-consumer recycled metal in products such as electronics.
Novelis is also releasing in July the first of its regular public sustainability reports that will provide a detailed analysis of current company performance with specific goals for the future. And an independent, external Sustainability Advisory Board comprised of leading sustainability and recycling experts from around the world will be formed.
Novelis operates in 11 countries, has approximately 11,600 employees and reported revenue of $8.7 billion in 2010.
Canadian facilities include an aluminium container and foil production plant in Burnaby, BC; a Global Technology Center and a plant that produces products for marine, transportation and other industrial applications in Kingston, Ont.; a distribution centre for aluminum container and foil products in Montreal; a plant that produces hot band coils Saguenay, Que.; and a Toronto head office that is the primary fabricating facility for aluminum container, foil and sheeted foil products distributed throughout North America and other markets.