Ford sedan gets an environmental boost with old denim
DEARBORN, MICHIGAN: The 2012 Ford sedan will contain recycled blue jeans in areas such as carpet backing and sound-absorption materials.
The amount of post-consumer cotton per car is roughly two pairs of average-sized American jeans, based on the pounds of cotton used per yard of denim.
Over the past several years, Ford has also used materials such as soy foam seat cushions, recycled resins for underbody systems, used yarns on seat covers and natural-fiber plastic for interior components.
The company says it’s not about to stop here.
“The use of recycled clothing is one step, but what else are people discarding that could be used in our vehicles? Ford is determined to find out,” said Carrie Majeske, Ford’s product sustainability manager.