Some bloggers turn off comments because of the volume of spam they receive, but most blogs are comment-enabled and they will invite negative responses from people who are, well…rude.
How do you deal with them?
First you need to perform what I call “triage.” If the comment is obscene, racist, obvious spam or objectionable for some other reason, simply delete it.
If it’s a personal attack, it’s your call, but be sensitive to editing issues. I’m not in favour of editing comments because it can distort the thoughts of the writer.
If the comment attacks a position you are taking, run with it. You can respond with a neutral – not angry – comment, no matter how mad you may be. Blogs, like most other groups are self-sanctioning. Other readers will add their comments to either refute the comment or tone it down.
Andrew Shedden is the president of Broadfield Consulting, a marketing consulting firm that makes it easier for companies to grow their revenues. For new media resources and services visit http://www.broadfieldcommunications.com. For free industrial marketing resources visit http://broadfieldconsulting.com.