Once you have followed up on all of your webinar attendees, sent your proposals out, closed your sales, and banked your money, how do you measure the success of your webinar?
Many people base success on how many people were sent invitations, or how many attended.
A better way to measure is whether or not you get a yes to each of the following questions:
1. Did you or will you generate revenue from the webinar within the next 60 to 90 days?
2. Will the revenue exceed the costs of the webinar?
For many of you a single sale from a webinar could pay for the next 50 webinars. Don’t get hung up on the wrong measurements. As always, it’s the bottom line that matters.
I recently recorded a webinar called 30 Minutes to Manufacturing Profits that will help you improve your industrial marketing and is a great example of a lead generation webinar.
Andrew Shedden is the president of Broadfield Communications, a company that helps manufacturers improve their marketing and selling results. For instant access to over 75 articles, tools, tips and other resources that will improve your industrial marketing visit http://www.broadfieldcommunications.com.