WEB TIPS: Use print to draw readers to your website

Writing and talking your way to increased traffic.

Writing articles for printed trade publications is a great way to build traffic to your website. Many magazines and newspapers actively seek contributions – not thinly-disguised advertising – that are of value to their readers; and they’re happy to provide a resource box linking to your website.

Speeches, seminars or workshops are great ways to market your site to a highly-targeted audience.

Send readers to a landing page (not your home page!) that offers further valuable free information in exchange for their contact information. By requesting e-mail addresses as well as permission to add them to your list you convert a “one off” offline marketing activity into an ongoing marketing activity.

Andrew Shedden is the president of Broadfield Consulting, a marketing consulting firm that makes it easier for companies to grow their revenues. For new media resources and services visit For free industrial marketing resources visit