Web tips: How fast should you respond to white paper inquiries?

October 21, 2010   by ANDREW SHEDDEN

When someone has registered and downloaded a white paper from your website how fast should you follow up?

Some people favour responding the same day, others suggest waiting a couple of weeks or more. If you follow up the same day your prospects may feel like they are really being pressured. If you wait a couple of weeks your white paper may be forgotten.

Waiting two or three business days prior to following up works best. This way prospects don’t feel like they are being stalked or ignored.

Click here for Seven Steps to Manufacturing Profits, a white paper that will help you improve your industrial marketing.

Andrew Shedden is the president of Broadfield Communications, a marketing consulting firm that helps manufacturers update and improve their marketing and selling methods. For instant access to over 75 articles, tools, tips and other resources that will improve your industrial marketing visit

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