Will be the luxury brand`s first manufacturing venture outside Japan.
April 20, 2012
by The Canadian Press
BEIJING: Luxury automaker Infiniti will manufacture cars in China for the first time starting in 2014, joining a rush by global automakers to expand production in the world’s biggest auto market even as sales growth fades.
Infiniti, owned by Nissan Motor Co., said two of its models will be produced in factories run by Nissan and its Chinese joint-venture partner. It will be Infiniti’s first production outside Japan.
“For the brand to reach its aggressive sales target of 500,000 units by 2016, local production in the world’s largest automobile market is not an option but a necessity to our success,” said Andy Palmer, executive vice-president of the Global Infiniti & Luxury Business Unit.
Growth in China’s vehicle sales plunged from an eye-popping 35% in 2010 to just 2.5% last year as the economy slowed. That is forecast to rebound to about 5% this year—stronger than the US or Europe but a challenge for automakers that added new assembly lines during the boom, leading to a glut of supplies.
Automakers expect to continue benefiting from Chinese preferences for foreign car brands. They also believe the market will get much bigger in the years ahead as car ownership is still at low levels.
Infiniti’s announcement came as automakers gear up for next week’s Beijing auto show, a platform for Chinese and global brands in the world’s biggest auto market.
Manufacturers plan a series of global premieres at the show and are bringing SUVs and luxury sedans designed for Chinese buyers.
Infiniti says it will unveil a M35hL sedan designed for Chinese businesspeople and government officials with an extended back seat and a gas-electric hybrid engine.
Also this week, Ford Motor Co. announced it will build a $760 million auto assembly plant in the eastern city of Hangzhou, part of plans to double its Chinese production capacity to 1.2 million vehicles a year.
©The Canadian Press