Creating white paper titles that work
Once your white paper is written you have one more bit of polishing to do: create a title that inspires interest.
Use “How to” in the title. Here are two examples: “How To Reduce Tool Spend By 27%” or “How To Increase Drill Press Productivity 18%.”
Alternately use odd numbered lists in your title. For example you could use “Five Ways To Minimize Your Scrap Rate In Injection Molding.” Alternately you could use a title like “Three Simple Ways To Increase Indexable Tool Life In Your CNC Machines.”
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Andrew Shedden is the president of Broadfield Communications, a marketing consulting firm that helps manufacturers update and improve their marketing and selling methods. For instant access to over 75 articles, tools, tips and other resources that will improve your industrial marketing visit http://www.broadfieldcommunications.com.