Chevrolet’s small car sales increase 229%
Buyers under 35 increase year over year, led by vehicles such as the Cruze, Sonic and the Spark.
DETROIT – Chevrolet’s small and compact car sales are up 229% year over year, from the second quarter of 2010 to the same quarter this year.
Chevrolet’s share of buyers under 35 continues to increase year over year, led by vehicles such as the Cruze, Sonic, and, most recently, the Spark mini car. Leading the segment is the Cruze, which is among the top-selling Chevrolet vehicles to those under 25. One in four Sonic and Spark buyers are also under 25, while nearly seven in 10 buyers of those cars are new to Chevrolet.
General Motors research suggests that younger buyers rank vehicle technology among the top features influencing purchase decisions. Both the Spark and Sonic feature Chevrolet MyLink infotainment systems powered by smartphones including apps such as BringGo Navigation, Pandora, Tune in and Siri in Eyes Free Mode, which connect safely at a fraction of the price of in-dash navigation.