Coke invests $3 billion in Russia

Drink-maker says investment part of a $30 billion, five-year plan to push into emerging markets

September 26, 2011   by The Canadian Press

NEW YORK—Coca-Cola Co. and Coca-Cola Hellenic Bottling Company SA are investing $3 billion in Russia over the next five years as part of a push into emerging markets.

Coca-Cola, the world’s largest soft drink maker, gets about three-quarters of its revenue from overseas, with emerging markets among its fastest-growing components.

The $3 billion investment in Russia will occur from 2012 to 2016.

Coca-Cola and Coca-Cola Hellenic, the world’s second-biggest Coke bottler, announced the investment during the opening of a new Coca-Cola plant in Russia’s Rostov region.

The Atlanta-based drink maker and its Russian partners have already invested $120 million in its Rostov plant, which produces 450 million litres of Coke products a year.

Coca Cola’s $30 billion, five-year plans includes new manufacturing plants, new distribution systems and new marketing investments in emerging economies.

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