Social media and the distracted thinker

Gwyn Morgan   

Business Operations Industry Manufacturing Business internet manufacturing Morgan smartphones social media telecommunications

Internet devices are rewiring our brains, but not in a good way.

A decade has passed since Blackberry led the transformation of mobile phones into e-mail and internet access devices, now called smartphones. By the end of 2014 over 1.7 billion – some 40% of global mobile users will own smartphones.

In that breathtakingly brief period, the smartphone has transformed society in unimaginable ways. The most widely cited impacts are social. Pervasive e-mail and text messaging, the phenomenal popularity of Facebook, Twitter, Instagram and YouTube plus the vast amount of information accessible through search engines such as Google see many users virtually unable to avoid using their smartphone for more than a few minutes.

This internet addiction infects children as young as two years and it’s well on its way to infecting a large part of the post-smartphone generation.

What does this have to do with business?


A great deal, since those who grew up in the age of smartphones will eventually comprise Canada’s entire workforce. How can people who have spent almost every waking minute fixated on their gadgets learn thinking skills such as problem solving, strategic planning and disciplined time management?

Psychological studies don’t paint an encouraging picture. When we go online, we enter an environment that promotes cursory reading and hurried, distracted thinking.

Surprisingly, one of the clearest enunciations of the problem comes from an internet veteran. Two years ago Joe Kraus, a partner at Google Ventures, sounded the alarm.

“We are creating . . . a culture of distraction where we are increasingly disconnected from the people and events around us and increasingly unable to engage in long-form thinking. People now feel anxious when their brains are unstimulated . . . We threaten the key ingredients behind creativity and insight by filling up all our gap-time with stimulation.”

Another very important business skill is interpersonal communication. With Facebook, Twitter and cell phone interactions, this is surely the most socially connected generation in history. But as personal as these seem to be, they shield the user from face-to-face interaction. And given the opportunity for face-to-face interaction, users often prioritize their phones over the people who are right in front of them.

MIT Professor Sherry Turkle states, “We are lonely, but fearful of intimacy. Digital connections offer the illusion of companionship without the demands of friendship. We expect more from technology and less from each other.”

This helps explain why employers are finding new recruits very bright, but awkward and deficient when working in teams or interacting with customers.

Studies by psychologists and neuro-biologists point to the conclusion that the internet device revolution is actually rewiring brains. Kraus puts it this way: “We’re radically over-developing the parts of quick-thinking, distractible brain and letting the long-form thinking, creative contemplative, solitude-seeking, thought-consolidating pieces of our brain atrophy by not using them . . . that’s both sad and dangerous.”

It’s dangerous sociologically because constantly distracted people who are incapable of “long-form thinking” will have difficulty managing their own lives. And it’s dangerous economically because business success in a globally competitive world requires focus, analytical accuracy, creative problem solving, innovative thinking and team-working skills.

The internet brain seeks to fill all “gap” time twittering, texting, e-mailing, following Facebook “friends”, watching just-occurred news and, if there’s any spare minutes left, playing video games.

Is it possible to re-wire the internet addicted brain?

As with other addictions, the cure lies in admitting the addiction and then having the determination and self-discipline to change.

I wouldn’t be surprised to see “internet withdrawal” retreat centres emerge as a new business opportunity. And businesses should be adding “long-form thinking” to employee development programs. The survival of their enterprises may depend upon it.


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