Growth Tips: Making webinars work — 3

Andrew Shedden   

Industry Manufacturing manufacturing marketing webinar

Prospects’ time is money: Go for shorter rather than long.

When creating webinars, consider the value of your prospects’ time. Although you may be offering a free education-packed event, their time is valuable, so go short rather than long. Shoot for 30 minutes and 30 minutes for questions.

One leading manufacturer in the automation industry is producing 19-minute webinars. This is a perfect example of the power of brevity.

Getting prospects to register and attend is not much good if they leave after five minutes. The best way to engage them is to mention during your introduction that there is a special offer at the end of the webinar. It’s also a good practice to remind attendees about the offer a couple of times during the event.

Next up: Alternate webinar formats to generate more interest.


To find out more about his next free business-growth webinar visit


Stories continue below

Print this page

Related Stories