Growth Tips: Making webinars work — 3

Prospects’ time is money: Go for shorter rather than long.

May 21, 2014   Andrew Shedden

When creating webinars, consider the value of your prospects’ time. Although you may be offering a free education-packed event, their time is valuable, so go short rather than long. Shoot for 30 minutes and 30 minutes for questions.

One leading manufacturer in the automation industry is producing 19-minute webinars. This is a perfect example of the power of brevity.

Getting prospects to register and attend is not much good if they leave after five minutes. The best way to engage them is to mention during your introduction that there is a special offer at the end of the webinar. It’s also a good practice to remind attendees about the offer a couple of times during the event.

Next up: Alternate webinar formats to generate more interest.


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General Manufacturing manufacturing marketing webinar

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