Dawn can be yours for a cool $300,000.
September 10, 2015
by PLANT Staff
The 2016 Dawn convertible, a four-seater that’s powered by a Rolls 6.6-litre, twin turbo V-12 engine boasts 563 horsepower and 575 pound-feet of torque.
The car’s price tag? A cool $300,000. Tap on another $100,000 or so for customized models.
Rolls-Royce said it is going after a demographic with the Dawn, adding that it’s buyers are now far younger than one might expect – the average Roll’s owner is in their mid-40’s. It unveiled the car online, in front of a digital audience of owners, potential buyers and media. The online launch is a first for a luxury car maker, a move the car maker said was a deliberate attempt to reach new-money buyers where they are, satisfying an increasingly mobile and far-flung global landscape.
Check out the awesome reveal video below from Rolls-Royce. Just be careful – $300,000 is a nice chunk of change to shell out on an impulse buy.