The “sexiest” Rolls-Royce ever is here [VIDEO]

Dawn can be yours for a cool $300,000.

September 10, 2015
by PLANT Staff

201509-P90196575-zoom-origGOODWOOD, England — Legendary luxury car maker Rolls-Royce has unveiled its latest model, and it’s a beauty.

The 2016 Dawn convertible, a four-seater that’s powered by a Rolls 6.6-litre, twin turbo V-12 engine boasts 563 horsepower and 575 pound-feet of torque.

The car’s price tag? A cool $300,000. Tap on another $100,000 or so for customized models.

Rolls-Royce said it is going after a demographic with the Dawn, adding that it’s buyers are now far younger than one might expect – the average Roll’s owner is in their mid-40’s. It unveiled the car online, in front of a digital audience of owners, potential buyers and media. The online launch is a first for a luxury car maker, a move the car maker said was a deliberate attempt to reach new-money buyers where they are, satisfying an increasingly mobile and far-flung global landscape.

Check out the awesome reveal video below from Rolls-Royce. Just be careful – $300,000 is a nice chunk of change to shell out on an impulse buy.

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