Reebok sneaker production makes a run for the US
Industrial robot at the Burrillville, RI facility will draw ribbons of liquid that harden into an outsole.
PROVIDENCE, RI — Reebok is announcing plans to open a new high-tech manufacturing laboratory in Rhode Island to make sneakers by pouring liquid plastic.
Reebok Head of Future Bill McInnis said the new facility bucks the practice of most shoe-moulding and production work happening in Asia.
Germany’s Adidas, which owns Massachusetts-based Reebok, is also opening its first US factory in Georgia next year as part of a trend of saving costs by bringing goods closer to the people buying them.
McInnis says an industrial robot at the Burrillville, RI, facility will draw ribbons of liquid that harden into an outsole. It’s a partnership with footwear plastics company The AF Group, Inc., which is headquartered in nearby Lincoln.
Equipment is being installed so that work can begin early next year.