Is BMW bashing Tesla in this ridiculous commercial?
German car-maker really doesn't want buyers waiting around for the affordable Model 3.
Tesla Model 3
BMW really doesn’t want car-buyers waiting around for Tesla’s Model 3.
Indeed, the electric car-maker’s latest offering, the $35,000 sedan that promises to make EVs affordable for the masses, isn’t likely to be available until 2018. Tesla has received more than 400,000 pre-orders for the vehicle.
Now BMW is on the prowl with a new commercial pushing potential customers to buy its new plug-in hybrid instead…because it’s available now.
The 30-second commercial also refers to Tesla as “the other electric car company.” So, BMW is an electric car-maker too? Kinda, sorta.
Tesla’s Model 3 is an all-electric vehicle with an estimated range of over 215 miles and a base price of $35,000. BMW’s BMW 330e plug-in hybrid has an EPA-rated all-electric range of 14 miles and a base price of $44,000.
The argument isn’t exactly strong on BMW’s end considering both vehicles are meant for an entirely different crowd of customers. Maybe it’s nerves related to the launch of their own all-electric 330 series that’s not expected until the next decade.
The commercial is a little bit ridiculous, but also speaks loudly to the level of disruption within the auto sector that Tesla is creating…and it has traditional car-makers shaking in their boots. No matter all the struggles the Elon Musk-led car maker has experienced (and delays for each of its vehicle launches), there’s a fundamental shift coming and Tesla is leading it.