Hasbro, trying to find footing, posts weak 3Q

By Michelle Chapman, ASSOCIATED PRESS   

General Electronics Hasbro mattel Online sales toys

Toymaker says it will cut jobs.

NEWARK, N.J.—Hasbro, wrestling with the demise of Toys R Us and elusive shoppers spending a lot more on high-tech gadgets, fell well short of third-quarter expectations Monday and said it will cut some jobs to save costs.

The toy maker, whose brands include Monopoly and Play-Doh, did not specify the exact number of layoffs, but said it will affect a “mid-single digit” percentage of its worldwide workforce. Hasbro had about 5,400 employees at the end of last year; a 5 per cent cut would put the layoffs at about 270 jobs. Hasbro said it will absorb charges of as much as US$60 million in the next quarter related to paying severance.

Mattel, Hasbro’s rival, said in July that it would cut more than 2,200 jobs. Both toy makers have acknowledged they’ve been hurt this year by the shuttering of Toys R Us stores, the largest independent toy seller in the world.

It is the first full quarter that the company has been without Toys R Us as a customer.


“We continue to believe this is a near-term retail disruption that will last for the next few quarters,” Chairman and CEO Brian Goldner said during a conference call.

Sales of games and toys at brick-and-mortar stores fell in the quarter, but Goldner said that online point-of-sale climbed by the high-single digits at the same time.

The lost Toys R Us revenue hurt Hasbro most notably in the U.S., Europe, Australia and Asia, contributing to the company’s 12 per cent revenue decline overall for the quarter. Goldner said the company has recaptured about one third of the U.S. and Canada Toys R Us revenues heading into the holiday.

“We are successfully managing retail inventory and it is down significantly in the U.S. and in Europe, where we are aggressively working to clear excess inventory by year end,” Goldner said.

Hasbro Inc.’s third-quarter earnings slipped to $263.9 million, or $2.06 per share. Adjusted for pretax gains, per-share earnings were $1.93, far below Wall Street projections for per-share earnings of $2.24, according to a survey by Zacks Investment Research.

Revenue of $1.57 billion also missed analyst expectations for $1.71 billion. Hasbro experienced a 24 per cent drop in international revenue, with Europe falling 29 per cent, Latin America slipping 16 per cent and the Asia Pacific region declining 14 per cent.

Tablets and smartphones have become the most desired toys in many households, and that is taking a toll on the sale of more traditional playthings.

Sales fell for Nerf, My Little Pony and Transformers products in the quarter, but the Pawtucket, Rhode Island-based company did put up some very strong numbers in the same period last year thanks to new My Little Pony and Transformers movies.

Hasbro’s stock tumbled 5 per cent in morning trading Monday. Shares of Mattel Inc., which posts earnings Thursday, fell 2 per cent.


Stories continue below

Print this page

Related Stories