Fiat Chrysler expands China joint venture with sales company

Will expand SUV production in China.

July 17, 2015
by The Canadian Press

MILAN — The Chinese joint venture between Fiat Chrysler Automobiles and the Guangzhou Automobile Group has announced plans to create a news sales company as it expands its SUV production in China.

GAC Fiat Chrysler Automobiles said that the Jeep, Chrysler and Fiat dealer networks already in place will form the backbone of the new strategy, which will build on the carmaker’s expanding SUV and car portfolio.

The Chinese joint venture expects to offer a full SUV portfolio in China by 2018, launching local production of the Jeep Cherokee this year and two new Jeep models by next year.

Jeep brand chief Mike Manley said the local Jeep production would improve its competitive position in China, Jeep’s second market outside the US, following a 50% sales increase last year.

© 2015 The Canadian Press

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