Host your community and show them why manufacturing matters.
September 15, 2015
by PLANT STAFF
OTTAWA — October is Manufacturing Month in Canada, an opportunity for your company to reach out to the community and show everyone what you do.
The MFG MONTH initiative, driven by Canadian Manufacturers & Exporters (CME), aims to educate Canadians about the real business of manufacturing.
“We need companies to tell the Canadian manufacturing wealth creation story. Most importantly, we need manufacturers to tell their own stories,” says Jeff Brownlee, CME’s vice-president of public affairs and business development. “We must show Canadians that manufacturing is not a 4D industry (dirty, depressing, declining and dangerous). That it is high value, high tech, highly skilled and high paying.”
One way for manufacturers to get the word out is to host open houses and plant tours. Never done one before? CME has a toolkit that breaks down all the steps involved for a successful event.
Be sure to register their Manufacturing Month events at Mfgmonth.ca so that potential visitors will be able to find events and register to attend them.
It’s especially important to get students interested in manufacturing. That’s why CME has partnered with Edge Factor on its Netflix-like platform, eduFactor.org to educate students on how exciting a career in manufacturing would be.
“This is education 3.0,” Brownlee says. “What eduFactor does is tells the manufacturing story in a way that today’s millennials will understand – through video and interactivity.”
The two organizations along with MasterCam and In House Solutions have partnered to gift 200 secondary schools 12-month access to eduFactor curriculum.
Realizing that hosting a factory tour at a specific facility may not be possible, Edge Factor and CME have partnered and developed a virtual toolkit for companies to take and/or give to schools.
Also, be sure local schools are aware their budding videographers could win $2,000 in the Made by Canada Student Video Contest.
Spielbergs from Grade 8 through post-secondary are invited to create a video showcasing what manufacturing in Canada looks like today. Videos should be uploaded to YouTube and submitted with the corresponding entry form by Oct. 24.
For a full list of manufacturing month activities or to promote a facility tour during MFG MONTH, visit www.mfgmonth.ca, or e-mail firstname.lastname@example.org.
Here’s last year’s video winner.