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Few Canadian companies use social media fill jobs

Yet a Hays Canada report says that's where they’ll find the talent.


TORONTO — Only 23% of employers use social media to find talent, despite nearly 100% of Canadian professionals and skilled people being on at least one social media network, and more than half using these networks as tools to hunt for jobs, according to a Hays Canada report.

Based on a national poll of more than 1,000 hiring managers, human resources professionals and candidates, the Where People Are Guide also revealed that half of employers lack recruitment strategies and jobs are often marketed to the wrong audience.

The recruitment specialist says the poll evaluated the strategies and types of digital tools Canadian companies use to attract talent and where people search for work online. While employers tend to favour generic online job boards, post-secondary career sites and traditional online ads, candidates gravitate to social media such as LinkedIn, Facebook and Twitter.

The same poll also revealed the small number of employers who do use social media often miss their target by posting jobs on consumer-oriented channels.

Not surprisingly, employers say their efforts to fill positions via consumer sites often end with poor results. Two-thirds of candidates sourced through social media are not an ideal fit and considered ‘mediocre to poor’ at best. A further 22% are deemed ‘very poor’.

When asked how social media fits into their company’s networking efforts, more than half (58%) believe growing a following is important but cannot pinpoint why. A further 34% are unsure about the size of their current social media following.

Hays Specialist Recruitment Canada based in Toronto, is a wholly owned subsidiary of Hays plc.

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