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Canada Goose expands to remain ‘Made in Canada’

Outerwear giant is creating 200 jobs at two Canadian production facilities to meet increasing global demand.


The Toronto-based company's high-performance and trendy parkas are no longer just a Canadian favourite.  PHOTO: Canada Goose

The Toronto-based company’s high-performance and trendy parkas are no longer just a Canadian favourite. PHOTO: Canada Goose

TORONTO — Canada Goose has opened its new global headquarters in Toronto, where a 96,000 square-foot factory will double the trendy outerwear manufacturer’s production capacity.

The company, known best for its “Made in Canada” premium winter jackets and coats, has also expanded its Winnipeg production. Between the two facilities, the company will create 200 jobs.

“We took a big risk and told the world that ‘Made in Canada’ was going to work,” said Dani Reiss, CEO of Canada Goose. “We made a decision to keep production at home and we continue to invest in rebuilding manufacturing infrastructure here in Canada to deliver on that commitment.”

The company says one of it’s biggest challenges was finding skilled sewers, but worked with government and community organizations and created in-house training programs and now employs 6% of the cut and sew labour industry in Canada.

In the past decade, Canada Goose has grown by more than 4,000% and sells product at retailers in more than 50 countries.

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