BMW is none to happy about Google’s Alphabet

The German automaker owns a fleet services company with the same name and owns the domain,

August 13, 2015   by PLANT Staff with files from the New York Times

MUNICH — German automaker BMW owns, and it says it won’t sell the name to Google, which revealed its new parent company, Alphabet, Aug. 11.

According to the New York Times, Google has encountered an issue with BMW, which owns a fleet services company with the same name and owns the domain,

A spokesperson for BMW told the Times the company doesn’t have plans to sell the domain.

Alphabet, part of Google’s major restructuring announcement Aug. 10., launched as its domain name. The new holding company will be led by Google founders Larry Page and Sergey Brin and will separate core products, such as search, Gmail and Android, and it’s more ambitious ventures, such as Fiber, Calico, X and it’s self-driving car initiative.

BMW said it is looking into whether Alphabet has infringed on its trademark, but doesn’t have any legal action planned. has been down since Google’s announcement, likely due to a major or overwhelming increase in traffic.

And it’s not the only company with the Alphabet name. According to Reuters, more than 100 companies in the US have trademark registrations with the word alphabet.

The @Alphabet Twitter handle also already has an owner. – Cleveland’s Chris Andrikanich, who likely got a bit more attention on the social network than he’s accustomed too.

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