Light trucks drive auto sales, on pace for a record year

Cheap credit and economic strength in Ontario, BC and Quebec help sales growth.

July 5, 2016   by CP STAFF

TORONTO — Thousands of Canadians snapping up new vehicles, especially light trucks, in droves, despite concerns about the economy and mounting consumer debt.

DesRosiers Automotive Consultants said last month May sales dipped slightly from a year ago, but on a year-to-date basis they were still up 5.6% , putting Canada on track for another record-breaking year.

Experts say cheap credit and economic strength in Ontario, BC and to some extent Quebec are helping drive sales.

“Interest rates are incredibly low, and as we all know, vehicles are one of the big purchases in people’s lives,” says Charlotte Yates, an automotive industry expert and vice-president academic at the University of Guelph.

In recent years, consumers have been gravitating away from passenger cars and towards light trucks, a category that includes pickups, SUVs, minivans and crossovers. So far this year, that trend has continued.

Automotive analyst Dennis DesRosiers says crossovers have become especially popular in recent years, displacing the minivan as the family vehicle of choice.

“They fit everything, so the boomer has a vehicle that they can load up with their sports equipment and head out to the beach, and grandma and grandpa that are babysitting have a vehicle that they can put the kids in,” DesRosiers says.

Their height also makes them convenient for people who may have mobility issues.

“They’re much easier to get into and out of as opposed to a small sedan,” says Scotiabank economist Carlos Gomes.

Yates says the relationship that Canadians have to the outdoors is another reason why sales of light trucks have been on fire.

“I do think there is a kind of iconic culture around the SUV, the crossover, the truck,” says Yates.

“We live a paradoxical existence. More and more of us live in cities, but we still have the myth that we need the four-wheel drive because we’re going to the country. … It’s about expressing a kind of lifestyle choice, and I think that it’s been very, very powerful.”

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