Canadian companies are not only embracing consumer technologies, they're enabling them.
January 30, 2013
by The Canadian Press
TORONTO—The widespread use of consumer technologies is changing the landscape of doing business and the results companies can achieve, according to the results of a global survey of more than 600 C-level executives by technology and services firm Avanade.
Traditionally,technology use at work has been dictated by business requirements. Executives authorized technology purchases based on corporate needs and objectives. New regulations led to email archiving systems and bigger customer rosters led to centralized customer relationship management (CRM) systems. More recently, this dynamic has shifted from enterprise-driven to employee-driven technologies, especially in the area of mobile devices and consumer technologies.
Rather than shut out mobile and consumer technologies, the survey shows companies are not only embracing these technologies in the workplace, they’re enabling them.
The study found that:
Progressive companies are also redesigning how work gets done, building entirely new business processes around these trends. According to Avanade’s research:
These same progressive companies are seeing measurable impact and positive results on profitability, product development and employee satisfaction.
“Mobile and consumer technologies are becoming predominant in the workplace and are driving the transformation of how work and business is done. Business and IT executives are not only embracing these technologies, they’re enabling them and achieving measurable results including increased employee morale, enabling new product development and driving profitability,” says Benoit Bertrand, vice-president of Avanade Canada.
There’s also a significant gap in views between business leaders and IT regarding the role of mobile and consumer technologies in the enterprise. The disconnect between C-level executives and their IT staff may be the biggest factor limiting more widespread redesign of business processes enabled by mobile and consumer technologies. Security is often a chief concern with new technology adoption.
Avanade, which is majority owned by Accenture,was founded in 2000 and provides business technology solutions. It has more than 17,000 professionals in more than 20 countries.