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Web tips: How to maximize white paper lead generation

Many manufacturers make one critical mistake that dramatically reduces the number of sales leads produced from their white papers.


November 29, 2010
by Andrew Shedden

Many manufacturers make one critical mistake that dramatically reduces the number of sales leads produced from their white papers.

The mistake? Not having a link to white papers in plain sight.

Make sure you have a link to your white paper on your home page. Many of your first time website visitors may only visit your home page and not go any deeper. This means you may only have seconds to grab their attention.

Having a description of your white paper along with a link to your registration page dramatically increases the odds of you getting the vital contact information of this first time visitor.

Download Seven Steps to Manufacturing Profits.

Andrew Shedden is the president of Broadfield Communications, a marketing consulting firm that helps manufacturers update and improve their marketing and selling methods. For instant access to over 75 articles, tools, tips and other resources that will improve your industrial marketing visit http://www.broadfieldcommunications.com.