One of the best ways to generate qualified sales leads and build your brand is to host a webinar. Once you know the basics it’s fast, easy and can even be fun. You simply take a presentation created using PowerPoint or some other software and show it to others using webinar software.
You can have all of the attendees join you on a conference call line or they can take it all in from their computers. The major advantage is you can host an online event for a fraction of the cost of a conventional seminar. No travel expenses, no facilities rental, no scheduling headaches.
I recently recorded a webinar called 30 Minutes to Manufacturing Profits, which will help you improve your industrial marketing and is a great example of a lead generation webinar. Click here for a free copy.
Andrew Shedden is the president of Broadfield Communications, a company that helps manufacturers improve their marketing and selling results. For instant access to over 75 articles, tools, tips and other resources that will improve your industrial marketing visit: http://www.broadfieldcommunications.com.