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Suzuki Canada to end auto sales after 2014

Company will shift focus to motorcycles, all-terrain vehicle sales and its marine division.


March 27, 2013
by The Canadian Press

RICHMOND HILL, Ont. – Suzuki Canada says it plans to stop selling automobiles in Canada after the 2014 model year.

However, the company says it will fully honour all product warranties and will ask current dealers to become warranty and service points as they transition out of the Suzuki auto business.

Suzuki says it plans to focus on motorcycle and all-terrain vehicle sales as well as its marine division.

The announcement comes a little more than four months after Suzuki Canada said it was “business as usual” north of the border despite a decision by its counterpart in the US to get out of the auto sales business and seek court protection from creditors while it refocused on other products.

Although Suzuki Canada will exit the auto sales business, the company says it isn’t entering a court-supervised restructuring in this country.

The auto division sold about 5,500 units in Canada last year.

Suzuki Canada says Suzuki Motor Corp. of Japan has been reviewing the long-term viability of automotive production for Canada since the US decision in November and “concluded that it was no longer feasible for it to produce automobiles for distribution and sale in the Canadian market.”

Meanwhile, “SCI remains firmly committed to its motorcycle, ATV & marine division, which is competitively positioned in Canada, and will become the focus of SCI’s operations once the realignment is complete,” the company says in a statement.

©The Canadian Press