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MaRS, Ontario team up for Green Button Initiative

Program aims to help Ontarians better manage energy use and make energy data more accessible.


TORONTO—The province of Ontario and MaRS Discovery District are teaming up, forming a new partnership that will give Ontarians access to energy data and help consumers manage energy use, while providing opportunities for businesses to capitalize on the growing market for energy solutions.

The partnership will explore an Ontario Green Button initiative, in conjunction with electric utilities, energy agencies and Ontario’s Information and Privacy Commissioner.

The program would give Ontarians direct, timely access to their own energy data through a secure download from their utility’s website, utilizing the 4.7 million smart meters installed in homes and small businesses across the province.

“Through our working group to increase access to energy data, MaRS and the Ministry of Energy are opening the doors to innovative, new solutions that will drive conservation and consumer energy literacy, while positioning Ontario at the forefront of the global convergence of IT and energy,” said Dr. Ilse Treurnicht, CEO, MaRS Discovery District.

Joe Greenwood, program director of MaRS Data Catalyst, believes smarter use of energy data will help accelerate the market for energy management solutions and provide a choice of tools to consumers and companies.

“Data is as essential to today’s economy as energy, and its effective use is critical to driving innovation and economic growth,” Greenwood said. “Ontario’s investment in the smart grid has established us as leaders in this sector. This initiative will allow us to build on that momentum.”

MaRS Discovery District is a mission-driven innovation centre based in Toronto.