Returns to local production and contributing to a developing free market economy after a six-decade absence.
June 4, 2013
by ASSOCIATED PRESS
YANGON, Myanmar — Coca-Cola began bottling its famous soft drink in Myanmar on June 4 as part of a planned five-year, $200 million investment after having no local production for more than 60 years.
The company announced the ceremonial inauguration of its bottling plant in Hmawbi Township, a suburb of Yangon, the country’s biggest city, with local partner Pinya Manufacturing Co.
The return of Coca Cola is emblematic of the opportunities US companies see in Myanmar as it builds a free market economy after decades of military rule. The economy was socialized after a 1962 military coup, and most investment by US companies was banned after Washington applied economic sanctions against the junta that took power in 1988 due to its repressive policies.
The announcement said the investment will help create more than 22,000 related jobs along the supply chain over five years.
“The capital investment will increase production capacity, grow logistics including sales and distribution operations, and improve marketing and people capabilities,” the announcement said.
The company said that after the lifting of sanctions, it began importing its soft drinks last September and became “one of the first US companies to be awarded an investment permit under Myanmar’s new Foreign Investment Law.”
The inauguration ceremony was attended by Coca-Cola chairman and CEO Muhtar Kent, Yangon Region Chief Minister Myint Swe, and Madeleine Albright, former US secretary of state and chair of the Albright Stonebridge Group, a diplomacy and strategic advisory firm.
“As we grow as a local business in Myanmar, we are committed to creating economic value and building sustainable communities,” said Kent. “For the people of Myanmar, Coca-Cola embodies the optimism of a bright future, with the promise of better days and better lives ahead. We are privileged to be a part of their journey.”
Coca-Cola severed its official business connections in Myanmar in 1988, after the military brutally put down a pro-democracy uprising. Rival Pepsi lingered on despite strong pressure to divest from US human rights activists. In 1996, PepsiCo announced it was selling its 40% stake in its soft drink bottling venture in Myanmar because of a combination of business reasons and in response to public sentiment toward the regime.
The year after, it halted supplies of its soft-drink syrup to its partner there. The partner then introduced a local cola, Star Cola.
Both Coke and Pepsi continued to be available in Myanmar, imported independently from other countries in the region.
Coca-Cola and Sprite are currently being produced in 425 ml plastic bottles with Myanmar-language labelling. It said local production of the company’s classic 300 ml glass bottle and aluminum cans is expected in the coming weeks, while the diet drink Coca-Cola Zero will be imported in cans.
The company has targeted more than 100,000 outlets across the country for the next six months, with added production from a second existing bottling plant.
The announcement added the Coca-Cola Foundation is working with Pact, a non-government organization, to implement Swan-Yi, “a three-year program to empower nearly 25,000 Myanmar women focusing on financial literacy, entrepreneurship and business management.”