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Women in emerging markets: clandestine competitive advantage

Booz & Co. suggests leading companies are growing through the educated women in emerging markets


January 25, 2012
by Matt Powell

NEW YORK—Some of the world’s leading companies are capitalizing on growth in emerging markets by tapping a little-used resource: the women in those countries that represent more than half of university graduates and half their workforce, according to a Strategy + Business report by Booz & Co.

“How female talent could transform emerging markets” suggests companies like Google, Siemens and PepsiCo continue to struggle capitalizing on booming markets like the BRIC countries and in the Middle East.

To cope, they’re turning to the talented, educated woman who live in those countries to develop markets and enhance global business operations.

Check out the full report here.

Former Plastics in Canada editor, Erika Beauchesne, also took a look at how woman are thriving in the oft male dominated world of Canadian manufacturing.

Also, take a look a slightly dated, but very helpful piece on how Linamar CEO Linda Hasenfratz looked to turn her business around at the height of the 2008 recession.

Check out the photo gallery below to get to know some of North America’s most powerful business-women.

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