Drink-maker says investment part of a $30 billion, five-year plan to push into emerging markets
September 26, 2011
by The Canadian Press
NEW YORK—Coca-Cola Co. and Coca-Cola Hellenic Bottling Company SA are investing $3 billion in Russia over the next five years as part of a push into emerging markets.
Coca-Cola, the world’s largest soft drink maker, gets about three-quarters of its revenue from overseas, with emerging markets among its fastest-growing components.
The $3 billion investment in Russia will occur from 2012 to 2016.
Coca-Cola and Coca-Cola Hellenic, the world’s second-biggest Coke bottler, announced the investment during the opening of a new Coca-Cola plant in Russia’s Rostov region.
The Atlanta-based drink maker and its Russian partners have already invested $120 million in its Rostov plant, which produces 450 million litres of Coke products a year.
Coca Cola’s $30 billion, five-year plans includes new manufacturing plants, new distribution systems and new marketing investments in emerging economies.