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Web Tips: Attention-grabbing banners

What’s the best way to get the attention of your most likely prospects with a small banner advertisement? Maximize the effectiveness of your message with as few words as possible.


January 20, 2011
by ANDREW SHEDDEN

What’s the best way to get the attention of your most likely prospects with a small banner advertisement?

Maximize the effectiveness of your message with as few words as possible. Clearly identify your target market in your banner advertisement, then make your offer. Here are a few examples:

• Production Managers (target) Cost Savings Report (offer)

• Plant Managers (target) Energy Savings Report (offer)

• Logistics Managers (target)  Fuel Savings Tip Sheet (offer)

For best results, like the examples, directly address your target market first, then make your offer.

Andrew Shedden is the president of Broadfield Communications, a marketing consulting firm that helps manufacturers update and improve their marketing and selling methods. For instant access to over 75 free articles, reports, tools, tips and other resources that will improve your industrial marketing visit http://www.broadfieldcommunications.com.